Mobcrush positions itself as the streamer's best friend. Super League Gaming pushed a mindset of helping creators generate content in-stream by acquiring Mobcrush and launching Virtualis Studios. Matt explained that the three ways to do this are in-stream, in-game, and in-content. Super League Gaming's Three Ways To Reach Gamers He said: Our focus over the past 15 months has been looking at how we can help brands build authentic relationships with gamers, players, creators, fans viewers… Having a presence in game, there's no better way to capture a gamer than when they are passionately playing the game they love.

Still, I wanted to learn how Super League Gaming would lead the way in video game marketing, so I asked Matt how he saw video game advertising evolving over the next five years and what he thought it would look like. Framerate is a service where users can get paid and gain exposure for submitting gameplay clips, where Minehut is a free way to host Minecraft servers where creators can build entire communities without incurring costs. With Framerate and Minehut, Super League Gaming had already established a foothold in this pro-creator mindset.

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